It’s easy to wonder why Christy just doesn’t give up. She has tried multiple products with her food cart and has not yet had the success she needs. Success is illusive, but there are lessons to be learned with failure. Christy breaks down exactly how far she is away from success to show you exactly …
Christy is ready to take her business and her products out to her community. Christy reveals the strategy she has for making her business known to her community. She doesn’t expect every part of her marketing plan to be a success, but Christy’s imperfect action can have an impact on her financial future.
Getting into local business is about the same thing as strapping yourself into a roller coaster! The highs and lows are always there. The hack is to try and level out the swings so that you have some very predictable cycles with your business. Christy reveals the highs and lows that she has had over …
Being confident in your business and it your ideas can certainly help you stay focused. Lacking confidence can send you down a path of trying everything under the sun and still failing. If you don’t have the confidence you need can you fake it? Having a clear path and focus for your business can help …
What do you do when frustration and discouragement sets in? It’s easy to give up when the going gets especially tough. Christy shares her frustrations and then tells you the steps she is taking in order to push on.
The Imposter Syndrome is alive and well. You may even have a devasting case of the Imposter Syndrome and not even know it yet. Listen to find out what it is, if you have it, but more importantly how to get rid of it!
Christy faces an ethical decision. Having to choose between immediate income and long term good will isn’t easy. Christy explains the problem, the choices that she has and the decision she makes as she tries to build her business on an ethical foundation. Having intergrity isn’t always fun or profitable.
Now that Christy has a grip on her original product, Cryopop, she is going to be diversifying her product line. Christy reveals the strategy behind this move and talks about the products she will be adding to her offerings.
Christy reveals the haters and their strategy to try and get her to give up. You know her better than that! All the haters are doing is providing motivation to fuel her fire. Christy also discovered some interesting things by collecting data. Data is important to validate or invalidate your assumptions. Christy has just started …
Christy continues to refine her sampling strategy. She is working hard to stick to her objectives with samples. The goal is to have a profitable business and that can only be accomplished when the samples convert to sales. Cryopop has some work to do to educate customer about the product and also overcome some very …