Podcasts that move the needle.
These aren’t vanity metrics. These are real business owners who used their podcasts to attract patients, replace income, and close high-ticket clients.
Dr. Cassie Smith, M.D.
The Challenge
Dr. Cassie Smith is an endocrinologist in Oklahoma City who launched a podcast called “Back to the Basics” — one of 25+ shows with that same name on Apple Podcasts. Despite covering hormone and thyroid health for women, her show wasn’t gaining traction or generating business. Twenty episodes in, she had no clear brand position and no monetization strategy.
What We Did
We completely rebranded the show to “Hormones, Metabolism & You!” — a name that speaks directly to her ideal patient. We built a strategy around her business goals: promoting her supplements, gut rebuilding program, health app, and webinars through targeted in-show advertising and dynamic ad insertion. Every episode became an engine for patient acquisition and product sales.
The Results
Dr. Smith went from making no revenue from her podcast to building it into a critical part of her practice — attracting international patients, selling programs and supplements, and gaining enough confidence in her pipeline to drop insurance entirely and go cash-based.
Sara Dean
The Challenge
Sara Dean owned SYNC Fitness, a brick-and-mortar gym in Seattle. After completing infertility treatments and having her first child, she knew her life needed to change — she couldn’t sustain being in the gym every day. She needed to build an online business, but had no digital presence or platform.
What We Did
We launched Sara’s podcast 10 years ago, giving her a platform to build authority and audience. From there, she developed coaching programs, small mentorship groups for women business owners, and an annual in-person conference. The show became a launchpad for speaking engagements and multiple revenue streams. As her focus evolved — earning an MBA in Organizational Leadership from Gonzaga — she pivoted the brand from “The Shameless Mom Academy” to “Shameless Leadership.”
The Results
Sara sold her gym, went all-in on her online brand, and completely replaced her brick-and-mortar income. Today she runs coaching programs, mentorships, corporate speaking engagements, and sponsorships — all built on the foundation of her podcast.
Dr. Sabrina Starling
The Challenge
Dr. Sabrina Starling is a business psychologist who helps small business and trade business owners hire A-players and reclaim their personal lives. Her programs are high-ticket — around $20,000 per enrollment. She needed a consistent, trust-building lead generation channel that could attract the right business owners without relying on paid advertising.
What We Did
We’ve produced Profit by Design weekly for 8 years. Each episode is strategically designed to demonstrate Dr. Starling’s frameworks, build authority, and move qualified listeners into her sales funnel through opt-in offers. We also expanded the show to video-first production, opening YouTube as an additional discovery and lead generation channel.
The Results
Dr. Starling doesn’t run ads. Her podcast is her primary lead generation engine — filling high-ticket programs, building a full support team, and scaling a thriving business entirely through content-driven trust.
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