Christy could go broke giving out samples of her product, Cryopop at Mallory Square. The point is to make a living, so giving samples has to be targeted. Christy changed her targeting strategy by offering samples only to those who stopped and appeared curious about her product. While the overall sales for the night were not stellar, Christy did convert more of her samplers into buyers than on previous nights. Christy shares the results of her targeted strategy.