The Real Purpose of a Sales Funnel

I want to focus on the two most misunderstood words in podcasting. You probably hear a lot about a sales funnel, but most people don’t know what it is, how it works, and what it can do for your business. I’m breaking it down and sharing how your sales funnel can do the selling for …

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How to Make Sure Your Prospects Know They Can Hire You

Disconnect and congruence: do you know how to recognize them? More importantly, do you know how to fix the disconnect and achieve congruence? I’ve got the answers! Join me to learn more about how these terms apply to your podcast and why congruence is your goal on your podcast monetization journey. Show Highlights: How a …

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How NOT to Monetize Your Podcast Guests

Monetizing your podcast guests: good, bad, ethical, or a big no-no? The truth is that there’s nothing wrong with charging guests to be on your podcast or paying a fee to be a guest on another podcast. The key is the value provided to that guest through increased exposure, website traffic, potential client conversions, etc. …

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Traffic: Without It Your Funnel Is Dead

A funnel without traffic is like… a river with no bridge a fire with no wood a house with no walls a car with no gas You don’t create traffic. Traffic is already out there and you have nothing to do with that. All you are trying to do is jump in front of enough …

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Secrets of High Converting Offers

Sometimes it seems like selling is easy for everyone else but us! If you’re new to the online marketing world, you may be making offers that aren’t converting very well. There’s a very logical reason that some offers convert better than others, and if you are making this mistake, it’s because it’s just a natural …

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