B2B Podcasts for Consulting Firms — Team Podcast
The problem

You sell expertise. A cold pitch undercuts it.

Consulting is bought on trust, and trust has always come from referrals and the room. Referrals run dry. Conferences cost thousands a seat and end when the flight lands. And the moment you cold-email a CEO, you’ve told them you’re a vendor, not an advisor.

3%

of cold emails get any reply at all. C-level targets: about 4 in 100.

Belkins & Cleanlist, 2026
5%

of a B2B buyer’s time goes to any one supplier when several are competing.

Gartner
67%

of B2B buyers would rather skip the sales rep entirely.

Gartner, March 2026
What that costs you

Months between real conversations with anyone who could actually engage you — and every outreach attempt lowers your standing.

The fix

Stop asking for their time. Offer them the guest seat.

Asking an executive to share how they think — on the record, as the expert — is the opposite of a pitch. It positions you as a peer before you’ve said a word about your firm.

  • We invite them onto your podcast

    From a named Team Podcast producer, by email. Not from your inbox, not from a fake assistant.

  • A producer vets every guest first

    A short call confirms they match your ideal customer before anything reaches your calendar.

  • You have the conversation

    Thirty minutes, recorded, no pitch. The relationship starts as peers.

Ten of those, every 90 days. Guaranteed.

The Guest Seatnoun

The seat next to the host. We put your ideal buyer in it: an invitation to be interviewed about what they’ve built, which gets a yes where a pitch gets ignored.

A podcast where operators talk through the decisions that defined their tenure. Your buyer is the expert. You are the peer who asked the right questions.

The process

Here’s exactly how your podcast fills your calendar.

1

Define your ideal customer. Build the list.

  • Industry, company size, seniority and who signs — agreed with you in the Pipeline Blueprint
  • Your named dream accounts first, then the wider pool that matches the profile
  • You approve every name before anyone is contacted

The guarantee is written on this profile. Nothing sends until you’ve signed off.

Your approved target list
CEO · Founder-led, $10–50MApproved
COO · PE-backed, post-acquisitionApproved
Managing Partner · Regional professional firmApproved
CFO · Mid-market, preparing for exitApproved
Chief of Staff · Scaling, 100–300 staffApproved
+ about 145 more, matching your profile
2

We invite them. We vet them. We book them.

  • Personal invitations from a named producer at Team Podcast, by email
  • Every reply, question and reschedule handled — you’re not in the thread
  • A 15-minute producer call confirms fit before a recording goes on your calendar

We guarantee ten because we usually book twelve.

A typical 90 days
150
15
conversations booked
12
booked and shown
10
guaranteed
3

You show up. Have the conversation. Build the relationship.

  • Thirty minutes, recorded, with questions and a guest brief prepared for you
  • No pitch on the recording — it would poison it, and you don’t need it
  • We coach the off-mic conversation afterward: the useful, no-strings follow-up where deals actually start

About two hours of your time a month. All of it with your buyers.

Your calendar, one month
Week 1Recording · 30 min
Week 2Recording · 30 min
Week 3Recording · 30 min
Week 4Recording · 30 min
≈ 2 hours, including approvals
4

There’s no step four.

  • We edit, mix and publish every episode to Apple, Spotify, YouTube and everywhere else
  • We cut the clips, write the show notes and build the carousels
  • Your guests get their episode to share — their network is full of your buyers too

You’ve already done your part. The podcast keeps working after the conversation ends.

From one recording
1 conversation
30 min
Full episode, audio + video 1 Short clips for LinkedIn 3+ Carousel / document post 1 SEO show notes 1
The proof

The offer is new. The production behind it isn’t.

36,000episodes produced
500+podcasts, including Melvin Varghese, LuAnn Nigara and Sara Dean
288,000hours saved for the people who host them

Every agency in this category will tell you they can book meetings. Almost none of them can actually make the podcast — and guest quality depends on a podcast a CEOs would say yes to.

The guest-booking side of this offer is new, and you’d be early. That’s why the guarantee is written the way it is: the risk of being early sits with us. Podcasts we’ve worked with →

Questions, answered.

Won’t a podcast make us look like marketers instead of advisors?

The opposite. You are interviewing executives about their decisions — that is advisory work, done in public. The pitch never happens on the recording; the relationship it builds is what leads to the engagement.

Isn’t this just starting a podcast?

The podcast is the reason a CEOs takes your call. It’s the door, not the destination. You’d get the conversations whether or not a stranger ever listens.

Who exactly ends up in the guest seat?

CEOs, COOs and the partners who own the budget — matched to the profile we agree in the Blueprint, from a list you approve before anyone is contacted.

Do you guarantee revenue?

No. We guarantee the conversations — ten every 90 days, and any we miss we make up. Your close rate is yours.

What does it cost?

Every podcast is custom. Pricing is confirmed on the strategy call, once we’ve scoped your list and your number.

Next step

Your buyers will say yes to an invitation.

Book a call. We’ll define your ideal customer, scope your first list, and confirm your number.

Schedule a Free Strategy Call → Back to the overview →

No obligation.