Your buyers are the most-pitched people in B2B.
Every SaaS category is crowded, and the people who sign software contracts hear from ten vendors a week. Inbound gets you the small deals. The mid-market and enterprise buyers you actually want have stopped answering.
of cold emails get any reply at all. C-level targets: about 4 in 100.
Belkins & Cleanlist, 2026of a B2B buyer’s time goes to any one supplier when several are competing.
Gartnerof B2B buyers would rather skip the sales rep entirely.
Gartner, March 2026Your best-fit accounts never hear from you at all — because the channel you reach them on is the one they ignore.
Stop asking for their time. Offer them the guest seat.
An invitation to talk about how they run go-to-market, ops, or engineering is not a pitch. It is the one message a VP of Sales opens.
- We invite them onto your podcast
From a named Team Podcast producer, by email. Not from your inbox, not from a fake assistant.
- A producer vets every guest first
A short call confirms they match your ideal customer before anything reaches your calendar.
- You have the conversation
Thirty minutes, recorded, no pitch. The relationship starts as peers.
Ten of those, every 90 days. Guaranteed.
The seat next to the host. We put your ideal buyer in it: an invitation to be interviewed about what they’ve built, which gets a yes where a pitch gets ignored.
A podcast about how leaders in your buyers’ world actually operate — the decisions, the stack, the trade-offs. Your buyer is the expert. You are the host who asked.
Here’s exactly how your podcast fills your calendar.
Define your ideal customer. Build the list.
- Industry, company size, seniority and who signs — agreed with you in the Pipeline Blueprint
- Your named dream accounts first, then the wider pool that matches the profile
- You approve every name before anyone is contacted
The guarantee is written on this profile. Nothing sends until you’ve signed off.
We invite them. We vet them. We book them.
- Personal invitations from a named producer at Team Podcast, by email
- Every reply, question and reschedule handled — you’re not in the thread
- A 15-minute producer call confirms fit before a recording goes on your calendar
We guarantee ten because we usually book twelve.
You show up. Have the conversation. Build the relationship.
- Thirty minutes, recorded, with questions and a guest brief prepared for you
- No pitch on the recording — it would poison it, and you don’t need it
- We coach the off-mic conversation afterward: the useful, no-strings follow-up where deals actually start
About two hours of your time a month. All of it with your buyers.
There’s no step four.
- We edit, mix and publish every episode to Apple, Spotify, YouTube and everywhere else
- We cut the clips, write the show notes and build the carousels
- Your guests get their episode to share — their network is full of your buyers too
You’ve already done your part. The podcast keeps working after the conversation ends.
30 min
The offer is new. The production behind it isn’t.
Every agency in this category will tell you they can book meetings. Almost none of them can actually make the podcast — and guest quality depends on a podcast a Founders would say yes to.
The guest-booking side of this offer is new, and you’d be early. That’s why the guarantee is written the way it is: the risk of being early sits with us. Podcasts we’ve worked with →
Questions, answered.
Our buyers are technical. Will a CTO really do a podcast?
More readily than a sales call. Engineers are rarely asked to talk about architecture decisions or how they run their org in public, and the invitation is flattering precisely because it isn’t a pitch. The vetting call confirms fit before anything is booked.
Isn’t this just starting a podcast?
The podcast is the reason a Founders takes your call. It’s the door, not the destination. You’d get the conversations whether or not a stranger ever listens.
Who exactly ends up in the guest seat?
Founders, VPs of Sales, Heads of RevOps and CTOs — matched to the profile we agree in the Blueprint, from a list you approve before anyone is contacted.
Do you guarantee revenue?
No. We guarantee the conversations — ten every 90 days, and any we miss we make up. Your close rate is yours.
What does it cost?
Every podcast is custom. Pricing is confirmed on the strategy call, once we’ve scoped your list and your number.