Everything between “we should do this” and “we’re live.”
Most founders who want a podcast never launch one, because the setup looks like a second job. It isn’t yours.
Name and positioning
- From the Blueprint: a premise your buyers say yes to being interviewed for
- Built around their world — the guest is the expert, you’re the host who asked
- The first thing a buyer sees in the invitation. It has to land.
Cover art and visual identity
- Designed to your brand, sized and tested for Apple, Spotify and YouTube
- Clean enough that a VP is happy to share it
- Templates for episode graphics and clips, so everything after launch matches
Intro, outro and sound
- Custom intro and outro; music licensed for the podcast
- A consistent sonic signature from episode one
- Voiced, mixed, and ready before your first recording
Recording setup, tested
- Remote recording configured and tested with you before any guest joins
- Guests need a laptop and a link. So do you.
- A producer on hand for the first sessions
Hosting and distribution
- Hosting, RSS and submission to Apple, Spotify, YouTube, Amazon and every major directory
- All accounts in your name
- Confirmed live on every platform before outreach begins
Episode structure and questions
- A repeatable episode shape and question framework built for your buyer
- You don’t need interviewing experience. If you can have a conversation, you have what you need.
- Refined after the first few recordings
A podcast page that updates itself
- A clean page for the podcast that adds each episode automatically
- Embeddable on your own site
- Where the invitation points, so the buyer sees something real
Four phases, run in parallel with your target list.
Brand and outreach are built at the same time, not one after the other — so the podcast is live by the time the first vetted guest is on your calendar.
Name, premise, cover art and sound — developed alongside the ideal-customer work in your Blueprint.
Your target list is researched and sent for approval. The invitation angle is written. Nothing sends yet.
Recording configured and tested. Hosting, RSS and every platform confirmed live. Questions framework built.
You sign off on the list and the podcast. Invitations start going out. Vetted guests start landing on your calendar.
Launching with us versus launching alone.
| Podcast Launch | Doing it yourself | A production-only agency | |
|---|---|---|---|
| Who picks the name and premise | Built around your buyer, from the Blueprint | You, guessing | You, with feedback |
| Artwork, sound, setup | Done | Weeks of evenings | Done |
| Distribution | Every platform, confirmed live | Whichever ones you figure out | Usually done |
| Guests for episode one | Vetted buyers, already booked | Whoever you can find | Your problem |
| When outreach starts | Before the first recording | Never, usually | Not their job |
Questions, answered.
How long does launch take?
Setup runs in parallel with your target list, and the podcast is live before your first vetted guest records. We confirm the timeline for your market on the strategy call.
Do I need equipment?
A laptop and a stable connection. We handle the recording setup, and a producer is on hand for the first sessions.
Can we use a podcast we already have?
Often, yes. If the name and premise work for your buyer, we keep them; if they don’t, we tell you why and fix what needs fixing. The Blueprint is where that gets decided.
What does it cost?
Every podcast is custom. Pricing is confirmed on the strategy call, once we’ve scoped your list and your number.