Five outputs from one thirty-minute conversation.
The blank page is what kills most B2B content plans. You never see one.
The full episode, audio and video
- Published to Apple, Spotify, YouTube, Amazon and every major directory
- Edited, mixed, mastered — the production page has the detail
- One recording, wherever your buyers already listen
Three or more short clips
- The highest-value moments, cut for LinkedIn, captioned, branded
- Chosen for insight, not at random
- Formatted per platform, ready to post
A carousel
- The strongest points of the conversation as a swipeable document post
- The format that consistently travels furthest on LinkedIn
- People who never press play still get the insight
Show notes written for search
- From the real transcript, for the questions your buyers search
- A compounding library: every episode adds a page
- Published alongside the episode, everywhere
A guest share kit
- Your guest gets the episode, the clips and the graphics on release day
- Their network is full of your buyers — this is how the podcast reaches it with no ad spend
- Warm reach into exactly the right rooms, from the same recording
A long-form article per episode
- Written from the transcript, in your voice, reviewed by you before it publishes
- Doubles as a LinkedIn article and a newsletter
- Expands your written library with no extra work on your side
Scheduling to your own channels
- Clips, carousels and articles scheduled to your LinkedIn and YouTube from one calendar
- No downloading, no uploading, no separate tool
- The content we make actually gets posted
It’s built from real conversations with people your buyers know.
Clips come from a genuine conversation with a respected person in your buyer’s world. That can’t be faked by a ghostwriter or a model, and readers can tell.
Every guest shares their episode. Their connections — who match your ideal customer — see you as the host who had that conversation. Your authority compounds with each one.
A library of conversations with senior people positions you differently from someone posting tips. You’re not claiming expertise. You’re demonstrating it, on the record, every week.
One recording versus the other ways to fill a month.
| Content Repurposing | Writing LinkedIn posts yourself | A content agency | AI-generated content | |
|---|---|---|---|---|
| Source material | A real conversation with a real buyer | A blank page | A brief | A prompt |
| Your time per month | About two hours, spent with buyers | Hours, spent writing | Hours, spent reviewing | Minutes, then regret |
| Outputs per session | Episode, clips, carousel, notes | One post | Whatever the budget covers | Volume, low trust |
| Who else shares it | Your guest, to their network | Nobody | Nobody | Nobody |
| Search value | Notes and episodes indexed | None | Depends | Increasingly penalised |
Questions, answered.
Do I have to post it myself?
Not if you take the scheduling option — clips and carousels go straight to your own LinkedIn and YouTube from one calendar. Otherwise everything is delivered ready to post.
Can I approve clips before they go out?
Yes. Each clip individually, in Call Sheet. A small change never holds up the rest.
Is the content in my voice or yours?
Yours. Clips are your conversation. Notes and articles are written from your transcript and reviewed by you.
What does it cost?
Every podcast is custom. Pricing is confirmed on the strategy call.